No transports, no travel, no carbon emissions - this is our cleanest campaign yet.
When we started working on this campaign, our idea was to send products to be photographed abroad. Then we realised that it wouldn’t be very sustainable at all (Yes, we’re still learning). Instead, we decided to reuse existing product imagery and let photographer Jacob John Harmer roam free to capture the world around him.
The result is our cleanest and most climate-friendly campaign ever. We hope it inspires you to discover the world around you and work with what you got when creating your dream home. If you still need to add something to the mix – We’re here to help.
Nature is free - use what you already have.
Still want something new? Take a look at our sustainable items!
It’s time to come clean
No one can do everything, but we try really hard to do something. Although we’ve been working with sustainable initiatives for years, it’s time for us to level up. Join us on the journey to becoming an even cleaner company.
More sustainable products
First up – Kind cotton
Today, 85% of our cotton products are sustainably produced*. By the end of 2020, our goal is to make that number 100%. That way, we can all sleep well at night (and not just because our bed sets are so soft).
Jotex haluaa auttaa sinua tekemään ympäristöystävällisen valinnan, kun teet ostoksia meillä. Ilmastokompensoimme kaikki varastostamme sinulle lähetettävät toimitukset, jotta voit luoda kodin josta voit olla ylpeä.
LUE LISÄÄ SIITÄ, MITEN TEEMME MAAILMASTA HIEMAN VIHREÄMMÄN
Our sustainable items
Making this campaign was completely carbon natural We even used reused product images.