- Inspiraatiota
- Editorials
- Key Fall Items Part 1
In a new take on portraying fall 2020 Jotex sent out twelve iconic products to six talented photographers around the world with the brief to do whatever they wanted - Be the directors of the campaign.
No.1 - Thor decoration
portrayed by Jacob John Harmer
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No.2 - Zack bed set
portrayed by Jacob John Harmer
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It's so interesting to see what times like these bring from a creative point of view. Finding new ways to work. It's liberated to let go of control and just let people be free and creative - and not try to shape them.
That´s the biggest advantage for our brand.
No.3 - Ivory table lamp
portrayed by Märtha Thisner
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No.4 - Bellagio sideboard
portrayed by Märtha Thisner
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No.5 - Nattavaara chair
portrayed by Josephine Löchen
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No.6 - Midar rug
portrayed by Rickard Aronsson
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No.7 - Wyoming sofa
portrayed by Josephine Löchen
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